Rowan's Blog

Diversity..or the lack of it in Hollywood For a while the film industry has been accused of being too white, too male, too straight, too American, too narrow. Hollywood didn't care, people couldn't challenge it officially. until 2023 the SAG-AFTRA strikes, writers went on strike due to lack of pay, many pointed out the difference in pay between white people and people of color. Representation and diversity have became a huge problem for Disney. Shang Chi made with a majority Asian cast and direct "Oscars so white" was a massive turning point, it led to a host standing down.  Snow White Remake   A safe way of making profit  Correcting their wrongs  A chance to show how diverse the company is now  From the trailer  Make a women of color  CGI "magic people" No non-consensual kiss i would imagine  Colour blind casting  Snow white has a left domestic roles More independent 

  Ownership  there are four main owners of news: DMGT (Daily Mail General Trust) -Viscount Rothmere he also owns Daily Mail, Mail on Sunday, Metro, 'i' (formerly The Independent)​ News International- Rupert Murdoch also owns The Sun, The Telegraph, Sunday Times, ​ Reach PLC- also owns Daily Mirror, Sunday Mirror, The People, Daily Express​  The Scott Trust also owns The Guardian and The Observer​ This suggests a unfair output of news as one person owns over 2 other newspaper's so their political view is being duplicated onto more than one newspaper. Also Reach PLC owning both the Daily Mirror and the Daily Express shows his beliefs on money over morals as they are 2 different- left and ring wing.  Digital news has completely changed the newspaper market plummeting it into the ground as sales decrease from over 9 million a day to under 3 million since 2014.  Newspaper's falloff is one of the biggest we have ever seen. The decrease percentage change of 7...

 Reporting vs Commenting  7/9 magazines are right-wing and comment on news rather than reporting, whereas the 2 left-wing news are more likely to report rather than comment. However the Mirror does sometimes comment but the Guardian almost never does.   So why are most of the newspapers right-wing viewpoints? Newspaper's are typically owned by wealthy individuals, and most rich people's viewpoints align with conservative political standpoints as they want to keep their money for themselves not be taxed to help services.  2 main types of Newspapers :   {Tabloid    {Broadsheet Steve Neal  Neal believes that genres are not fixed but constantly evolving. Genres influence one another creating hybrid genres. Products that link to another genre create intertextual relay.      For example:   This advert has the genre of a newspaper report this shows intertextuality relay. 

 Film Technology Cels  Transparent sheets of plastic, traditionally made of celluloid, used in the hand-drawn animation process to create individual frames of movement. Animators would draw characters and objects on these cels, which were then layered over a static backgrounds Rotoscoping  its a technique for writing down over it frame by frame to create a more realistic image or to isolate or extract from visual effects  the multi plane camera  its a special motion picture camera used in the traditional animation process that moves a number of pieces of artwork past the camera at varies speeds and distances from one another this creates a three dimensional effect.  technicolor  this was a tenchnilogical breakthrough a camera records it on red green and blue, red gets dyed blue green gets dyed pink and blue gets dyed yellow and they all get animated together to create a colour 

 "By the year 2025- as cultural sensitivities continue to shift- all the old Disney movies will be 26 seconds long" They're saying that we are getting too sensitive as a generation and we cant handle the old controversies.  Massive growth of Disney  With expansion of the company Walt looses complete control and he hated this. He died in 1996 while making jungle book. 

Marketing  - highlighting use of technicolor  - using Walt name  - selling animated feature as a novelty  - adaptation of a story  Exhibition - released in cinemas in 1937 - premier was a blockbuster success - tickets for kids were 25 cents (£4 today) - the highest grossing film of all time when it was made - snow white still in the top 30 despite lack of access to biggest the countries/markets in the world (China) - first re released in 1944 to raise revenue for the Disney Studio during the World War II period - re-issued 8 times in total soundtrack on vinyl - 85th anniversary special edition red vinyl (2022) VHS DVDs 4K Ultra HD soundtrack on CD - 25 songs made, only 8 were in the final film CAV Laser Disc Blue Ray Disney+ - launched in 2019, they have around 160 million subscribers now 120 mil due to kirk backlash from Jimmy kimmel now they've hidden their subscription count  merchandise - Disney store exclusive VHS release with soundtrack and dopey toy ...

 Changes  diversity evolving representation  franchised=theme parks, toys, merch tech- cgi, less animation more life action  horizontal acquisitions  Walt Disney made Alice in wonderland and that's what got him the company 'Disney brothers cartoon studio' which was changed to Walt Disney studios 1. Walt and Roy changed the name to Walt Disney Studios and they have a deal to make 3 short films 2. Oswald didn't own the copyright so he lost funding and animators  3. Steamboat Willie- synchronized sound  4. Silly Symphonies- they started using technicolor  5. Snow White- first feature length animation ( above 90 mins)  6. Disney World created- franchised out  7. Horizontal and vertical integration- Disney grew  Snow White   1. Evil queen jealous of skin white as snow (negative representation towards colored skin)  2. Features 7 dwarfs (negative representation  of dwarfs) sleepy,grumpy, sneezy,dopey,happy,doc,bashful origi...

 Patterns and trends  Famous film stars - Channing Tatum/ Taylor swift/ Leonardo DiCaprio because it sells tickets and people trust that if there is a famous star they are more likely to perform well.  Seasonal releases  Remakes and sequels Variations of budget  Franchise adaptations  Holiday timing such as half term, so children films released in cinemas Repeated directors- one battle after another ( PTA)  Repeated genres  Hesmondhald "repetition reduces risk" Film industries are dominated by the big 5 distributors   Walt disney   Warner bros  Universal pictures  Paramount Sony pictures Industry  golden age- 1920s-1960s. Since, the industry has become more adverse  divide between mainstream companies and independent companies  independent companies such as lionsgate, dreamworks, amazon  smaller studios are allowed loans from bigger companies  Film making  Development - idea creation and ...