Snow White distribution

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Marketing 

- highlighting use of technicolor 
- using Walt name 
- selling animated feature as a novelty 
- adaptation of a story 


Exhibition
- released in cinemas in 1937
- premier was a blockbuster success
- tickets for kids were 25 cents (£4 today)
- the highest grossing film of all time when it was made
- snow white still in the top 30 despite lack of access to biggest the countries/markets in the world (China)
- first re released in 1944 to raise revenue for the Disney Studio during the World War II period
- re-issued 8 times in total

soundtrack on vinyl - 85th anniversary special edition red vinyl (2022)
VHS
DVDs
4K Ultra HD
soundtrack on CD - 25 songs made, only 8 were in the final film
CAV Laser Disc
Blue Ray
Disney+ - launched in 2019, they have around 160 million subscribers now 120 mil due to kirk backlash from Jimmy kimmel now they've hidden their subscription count 
merchandise - Disney store exclusive VHS release with soundtrack and dopey toy

Vault Disney 
artificially constrain supply- creates exclusivity and demand 

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