Disney and Snow White intro

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 Changes 

  1. diversity
  2. evolving
  3. representation 
  4. franchised=theme parks, toys, merch
  5. tech- cgi, less animation more life action 
  6. horizontal acquisitions 
Walt Disney made Alice in wonderland and that's what got him the company 'Disney brothers cartoon studio' which was changed to Walt Disney studios

1. Walt and Roy changed the name to Walt Disney Studios and they have a deal to make 3 short films
2. Oswald didn't own the copyright so he lost funding and animators 
3. Steamboat Willie- synchronized sound 
4. Silly Symphonies- they started using technicolor 
5. Snow White- first feature length animation ( above 90 mins) 
6. Disney World created- franchised out 
7. Horizontal and vertical integration- Disney grew 

Snow White 


1. Evil queen jealous of skin white as snow (negative representation towards colored skin) 

2. Features 7 dwarfs (negative representation of dwarfs) sleepy,grumpy, sneezy,dopey,happy,doc,bashful origional names were- awful,dirty,lazy,flabby,tearful and shifty

3. Woken up from sleep by strangers kiss (gender inequality and sexual assault)



Snow White key facts 

  • 6 million at the box office opening weekend
  • 1hr 23 run time 
  • 1 man with a vision 
  • 1812,German fairy tale Grimm brothers ( Hesmondhalgh repetition do reduce risk ) 
  • 418 million total revenue of today
  • 1.5 end budget 
  • Walt received a special Oscar in 1939 which had a full sized one and 7 little ones. 
3 ways to see its relevance now 
  • rated no.1 animated film of all time according to Harper's Bazaar magazine 
  • It was adapted into the first Disney produced musical at radio city hall 1940's
  • There is still a Snow White ride at Disney Land

The creation of Snow White 

  1. Grimm brothers 
  2. challenged/ inspired by silent films 
  3. pitching- Walt made a one man performance 
  4. production placing the storyboard
  5. creation- hand drawn animation took 3 years
  6. sound/ sound foley 
  7. experimenting with technology
  8. colouring process begins- one designer used their own makeup, lipstick for the red apple 
  9. cutting room floor- lots was left out 
  10. ran out of budget money- got half a million invested by a bank after showing them first part of the film 
  11. Walt was very hands on and acted like a dictator 
  12. movie premier 

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