Films- snow white and shang chi

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 Patterns and trends 

  1. Famous film stars - Channing Tatum/ Taylor swift/ Leonardo DiCaprio because it sells tickets and people trust that if there is a famous star they are more likely to perform well. 
  2. Seasonal releases 
  3. Remakes and sequels
  4. Variations of budget 
  5. Franchise adaptations 
  6. Holiday timing such as half term, so children films released in cinemas
  7. Repeated directors- one battle after another ( PTA) 
  8. Repeated genres 
Hesmondhald "repetition reduces risk"

Film industries are dominated by the big 5 distributors  

  1. Walt disney  
  2. Warner bros 
  3. Universal pictures 
  4. Paramount
  5. Sony pictures
Industry 

  • golden age- 1920s-1960s. Since, the industry has become more adverse 
  • divide between mainstream companies and independent companies 
  • independent companies such as lionsgate, dreamworks, amazon 
  • smaller studios are allowed loans from bigger companies 
Film making 

  1. Development - idea creation and script writing 
  2. Pre-production- pitching film and financing 
  3. Production - filming and hiring 
  4. Post-production- editing 
  5. Distribution- marketing and consumption 
Production
  1. AI powered tools in film making 
  2. Disney vs Netflix streaming giants ( netflix have 310 million streaming )
  3. 1920s to 60s rapid tech development 
summary of article - Films are evolving 1900s to now 

Since its invention in the late 1880s, motion pictures quickly began evolving from black-and-white films to high-budget, picturesque wonders (HD). 

New equipment has propelled an exponential growth in film video quality,Drones, sky cams, telescoping arms, and sliders can prop cameras up better than the old ones. Computer-generated imagery (CGI) and visual effects (VFX) bring life to action. CGI existed in 1970s films, but filmmakers in the early 1990s were still working out the kinks and figuring out how to best use it.

 Filmmakers learned tact, handling controversial topics with silk gloves instead of pummeling unfunny, offensive jokes into the ground and the film industry has dramatically improved in portraying the “-ism’s” (racism, sexism, antisemitism, etc.) in media. There are a lot more races on screen helping people feel seen. “In 2011, the first year tracked, more than half of the films fell into the lowest level of cast diversity — less than 11%. In 2020, however, 28.8% of films had the highest level of cast diversity — 50% or higher.”
 
Distribution and marketing 

  • posters
  • adverts 
  • trailers 
  • press tours and red carpets 
  • interactive marketing such as the Smile advertising 
  • word of mouth 
  • talk shows and interviews- for example wicked 
  • streamers 
  • meme
  • online competition barbie vs Oppenheimer
  • collaboration Simpsons and fortenite 

Distribution and Exhibition 

  1. VHS
  2. DVD
  3. blue ray 
  4. netflix 
  5. disney plus
  6. cinemas 
Disney plus was netflix's first competition

Streaming Wars 

-streaming will inevitably replace theatrical releases is debated
-AT&T/Warner Brothers' decision to simultaneously release 2021 films in cinemas and on HBO Max cited as a controversial example that has caused widespread backlash in the film industry
-Streaming services are not tested yet
-Film makers feel betrayed that they created their film to be seen on a big screen not a phone/TV
- Theaters are upselling for example vip seats, expensive food and changing it to an experience- omniplexes. 
- studios are merely responding to consumer demand and overlooks the fact that streaming remains untested by crises, unlike the long-surviving cinema mode



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