Rowan's Blog

DOVE AD  Since dove's launch in 1957, the brand have changed their marketing styles substantially. In this 1960s advert, their presentation of promoting the dove bar is more about the women shown rather than the product itself. By presenting a women in a bath as the main focus subconsciously makes the audience focus primarily on her. and the choice of her being in a bath naked capitalsies on the attraction from males in order to receive more popularity. However the ad is leaning more playful rather than hypersexualised. They haven't chose to represent the women as an unattached individual instead they have made her a wife, different to todays ad's.  

 MACRO INDUSTRY   summary  - the personal hygiene market was valued at $64.4 billion in 2021 and is expected to grow at a CAGR of more than 5% during 2021 to 2026.  -revenue in the beauty and personal care market amounts to $571.10 billion in 2023, expected to grow annually by 3.80%   -personal hygeine has become a big aspect in daily life since COVID-19, and inflation has contributed to the rising cost of the products considering the rising cost of raw materials such as palm oil - in the beauty and care market 37.5% of total revenue will be generated through online sales                   

 WHAT IS ADVERTISING  Advertising is a form of paid, public communication to promote a product, service, cause, or idea, using various media to persuade a target audience to take a specific action, such as making a purchase or changing their opinion.  trends in adverts summary:  Digital advertising is currently growing whereas print advertising is falling. This is because of growth in media. 

 CRAIL-INTRO AUDIENCE How do media forms target, reach and address audiences?  Over 50s = newspaper Under 40s= media  How do audiences interpret and respond to them? How do audiences become producers?  AUDIENCE DATA IS VERY VALU ABLE Audience data 'YouGov' Targeting audiences   Stranger things. Aimed towards older gen and teenagers - a dual audience.  Snap chat. Aimed towards Gen Z 9/10 teens Shang-chi. Marvel is a mass appeal product. Their targeted audience was china as of the population and they were the main audience so they succeeded within that behalf.  Xeroblade. Aimed at a niche audience meaning you have a lower budget.  Social Grade  A- higher managerial roles- CEO (finance, doctors) B- intermediate managerial roles- well paid professionals (teachers) C1- junior managerial roles (admin)  C2- skilled manual workers (electrition, plumer) D- semi-skilled/ unskilled workers (drivers, supermarket) E- state pensioners- casual and lowe...

    This image encodes a stereotypical representation of women and men, with the male character being shown as dominant and protective and the female looking dependent on the man while still being extremely sexualised. This stereotypical representation is strengthened by the use of: facial expressions, the male has been told to look almost angry at the camera inferring a look of protection over the women while not giving away too much emotion to lean into the stereotypical view of men being emotionless and cold. The women has her eyes shut and face lent against the man portraying reliance, also with her back turned away from the camera further reinforcing those stereotypes of women not being confrontational and leaving it to a man. Choice of hair and makeup is also relevant as they have presented them both in a very generic way with the man wearing a black suit to show class and respectfulness and the women in a backless sexy dress with red lipstick supporting the stereotype o...

CAGED representation one  C lass  A ge G ender E thnicity D isability  Caged is a starting point in representation for analysing media. it shows regional identity and can educate people, especially focusing on each difference a person may have or appear having.  stereotypes are a useful shorthand for producers ( they are not always bad ) archetype is a typical representation whereas stereotypes are more exaggerated  Halls theory   Hall's 'end-decoding' model argues that media produces 'preferred meanings' but different people consume and interpret that text multiple ways. The dominant-hegemonic position: a 'preferred reading' that accepts the texts messages and the ideological assumptions behind the message 

 C.R.A.I.L- who owns the product and how does who owns it affect the way it is consumed. c-contexts r-representation a-audience i-industry l-language Production: writing scripts, crew assemble, cast are auditioned, scripts are memorised, scenes are filmed  and edited Distribution: film is sent off to social media, billboards etc Circulation: people watch the product in cinemas and at home ownership if one market is dominated by one company there is a monopoly e.g google  news industry:  news industry is monopolistic which is concerning if they have a political bias e.g Rupert Murdoch-news corp.  He owns the sun, fox news, the wall street journal.  Left v s Right   While the news industry is regulated online interaction is really hard to keep track of.  search trends 2025 : social media, sports gambling, online shopping, news (fox news with trump) a lot is clickbait news, reliance on subscription services. Clay Shirky  Shirky suggests there is...