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 CRAIL-INTRO AUDIENCE


How do media forms target, reach and address audiences? 
Over 50s = newspaper
Under 40s= media 

How do audiences interpret and respond to them?

How do audiences become producers? 

AUDIENCE DATA IS VERY VALUABLE

Audience data 'YouGov'





Targeting audiences 

  1. Stranger things. Aimed towards older gen and teenagers - a dual audience. 
  2. Snap chat. Aimed towards Gen Z 9/10 teens
  3. Shang-chi. Marvel is a mass appeal product. Their targeted audience was china as of the population and they were the main audience so they succeeded within that behalf. 
  4. Xeroblade. Aimed at a niche audience meaning you have a lower budget. 


Social Grade 

A- higher managerial roles- CEO (finance, doctors)

B- intermediate managerial roles- well paid professionals (teachers)

C1- junior managerial roles (admin) 

C2- skilled manual workers (electrition, plumer)

D- semi-skilled/ unskilled workers (drivers, supermarket)

E- state pensioners- casual and lowest grade (unemployed, students)

A B C1 =  the higher earning and well educated higher cultural capital 55% 
C2 D E = the lower earning and less skilled lower cultural capital  45%

Daily mail is read more by C2 D E because it is free and more gossipy 
The Guardian is read more by C1 B A because it has a higher budget and is more educational 


Young and Rubicam 


- The Aspires seeks status
- The Explorer seeks discovery
- The Succeeder they seek control 
- The Main-streamer they seek security 
- The Reformer they are the socially conscious
- The Resigned the seek to survive, buying the stuff they know very traditional 
- The Struggler they seek to escape, see themselves as victims of society  



Alburt Bandura media effects model 

He thinks media has control over the way we think and behave. This suggests that the mass media are powerful and oppressive, and control the passive audience. Alburt made this theory in the 1960s when TVs were first made and there was moral panic. 

summarisation of Bandura bobo doll experiment 

it wasn't a very reliable experiment as children are easily influenced and were encouraged violence with tools left in front of them also with it being on a inflated doll it is almost meant to happen and doesn't show real life violence acts

blumler and katz- uses and gratifications theory 

they believe we have control over media as we decide what to watch and what comes up on our personalized media 
  1. Personal identity- Emma Chamberlain 
  2. Information- safari 
  3. Entertainment- sex and the city 
  4. Social interaction- snap chat, group chat

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