Media language advert analysis

 
 

This image encodes a stereotypical representation of women and men, with the male character being shown as dominant and protective and the female looking dependent on the man while still being extremely sexualised. This stereotypical representation is strengthened by the use of: facial expressions, the male has been told to look almost angry at the camera inferring a look of protection over the women while not giving away too much emotion to lean into the stereotypical view of men being emotionless and cold. The women has her eyes shut and face lent against the man portraying reliance, also with her back turned away from the camera further reinforcing those stereotypes of women not being confrontational and leaving it to a man. Choice of hair and makeup is also relevant as they have presented them both in a very generic way with the man wearing a black suit to show class and respectfulness and the women in a backless sexy dress with red lipstick supporting the stereotype of women being only acknowledged for beauty and what they can give a man. The lighting is also very significant, as them being a noticable highlight infront of the shadowed background of a city signify's them being more important than the world around.