Crail Intro-Industry

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 C.R.A.I.L- who owns the product and how does who owns it affect the way it is consumed.

c-contexts

r-representation

a-audience

i-industry

l-language


Production: writing scripts, crew assemble, cast are auditioned, scripts are memorised, scenes are filmed and edited

Distribution: film is sent off to social media, billboards etc

Circulation: people watch the product in cinemas and at home


ownership

if one market is dominated by one company there is a monopoly e.g google 

news industry: 

news industry is monopolistic which is concerning if they have a political bias e.g Rupert Murdoch-news corp.  He owns the sun, fox news, the wall street journal. 


Left vs Right 

While the news industry is regulated online interaction is really hard to keep track of. 


search trends 2025 :


social media, sports gambling, online shopping, news (fox news with trump) a lot is clickbait news, reliance on subscription services.


Clay Shirky 

Shirky suggests there is no longer an audience in the traditional sense of the world, the idea of a prosumer- people who produce and consume media through the internet. 



Disney film and television industry  

Marvel, Pixar, National Geography. 

conglomerate- business corporation formed by purchase of other businesses.

Horizontal VS Vertical Integration 

horizontal = buying company rivals for example Disney buying Pixar 
vertical= buying stages of business for example Disney plus. 


Hesmondhalgh, remakes and franchises 

In order to minimise risk of a film flopping is to do sequels-repetition. Also relying on big hits to ensure they aren't loosing too much money on films they are unsure will do well. Putting famous movie stars in films guarantees more success, however is less reliable now as people check reviews more often than the cast. Industries try to impose scarcity through copyright. Disney's 'ETERNALS' is a key example of whem marvel switches up the formula and actors the film flops. 


vault disney 

make films more exclusive so that their company feels more special and in high demand. 


Daily Mail

'Hits' and repeated narratives:
  • royals 
  • sexualising women
  • sex scandles
  • mostly negative 
  • Trump and Epstiene 



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