Independent work

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Macro industry marketing - Films 

Below the line 

  • word of mouth- using prosumers and dedicated fans to show new exiting news to in order to let them spread it on. Marvel studios showing RDJ as being a new villain in the D23 expo event. 
  • social media engagement- lots of posts dedicated to Wicked 1+2 even now if you search up glinda or elphaba on tiktok it comes up with a special edit of them over the normal screen. 
  • influencer marketing- Dune part II tiktok creators were invited to premieres and sent merchandise. Lots of barbie and Wicked related influencer content posted too.
  • email campaigns- Netflix emails users with “New Releases You Might Like” getting sent to them. 
  • pr stunts- Smile, lots of people stood around busy areas smiling in order to market the film. 
  • events and interviews- Wicked 2024 press tours, generated lots of memes and viral content from Cynthia and Ariana being emotional and dramatic 
  • brand partnerships & collaborations- barbie x zara and the Barbie dreamhouse airbnb in malibu 
Above the line 
  • red carpet - almost all red carpets are now live streamed creating a wider audience and influencers often like to comment on the actors outfits. 
  • press tours- any kind of interview or culturally significant moment is very easy to go viral
  • merchandise- marvel action figures, star wars light sabers etc, barbie pink became viral in clothes and products
  • competition- barbie vs Oppenheimer viral moment that made both films highly anticipated. 
  • radio- film ads on BBC radio 1 
  • billboards - massive pink billboards for Barbie 
  • Oscars- Oscar wins or nominees instantly boost popularity and views. 
  • print advertising- film poster's in magazines or the cast member's in fashion magazines i.e vogue. 
  • cinema advertising - after the end credits from a marvel film they show a scene teasing the next film. Also just any adverts that come on before the film does in cinemas. 

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