Audience and Identity - games

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Motivation Model

1. action - scorpion/tarantula will come and bite you 

2. social interaction - play with friends, visit each others island 

3.  mastery/strategy - golden tools 

4. achievement - collecting fish/bugs/fossils and go tour them in a museum, paying mortgage

5. immersion - a whole new world that you can escape from reality, real time clock, COVID release 

6. creativity- building an island 


Animal Crossing has a universal audience, although it is rated a 3 year old, because of the creativity people can make inappropriate designs.


Age rating  

one way to appeal to an audience is to keep your age rating low since more people can watch it 

PEGI age ratings  

3,7,12,16,18

the content descriptions- bad language, drugs, fear, gambling, sex, violence, in-game purchases  

it is now law to say if a game includes in-app purchases, it will be flagged as an older age


3 types players 

1. casual- irregular play often free to play phone games.  

2. core gamer- regular play, fans who aren't extremely competitive 

3. hardcore- extended play sessions, obsessive 


casual - the hybrid functionality of  The Switch allows casual users to complete quick tasks. 

core- allows time travel which means they can advance through the seasons and collect things faster

hardcore- wasn't anticipated to be hardcore but because of the pandemic people spend hours on it. 

Hearts of Iron 4

Aimed for hard-core as its extended playing sessions. Motivation modal is mastery and strategy. A niche audience. Indie game- which means it has a small budget. 

Fortnite

Universal appeal. Casual, core and hard-core. All motivation modals, a huge budget around 2mil.


Maintaining audiences

-appeal to mass audiences 

-target a niche 

how are they maintaining audiences:

-through streamers 

-creative advertising 

-collaborations

-merchandise 

-franchises

-DLC downloadable content = happy home paradise 

-good competition 

-low age ratings 

-loot boxes 

-seasonal updates

-franchise collaborations (Lego fortnite) 

-memes = viral word of mouth marketing 

-e sports (competition)

-high quality games (seal of quality)

marketing

teasers and trailers reactions 

 E3 and gaming conventions in order to have a hype audience then word of mouth. However now Nintendo have switched to Nintendo direct and away from E3. 

Animal crossing grandma- use her and make her a character in the game as an amibo figures. 

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