Rowan's Blog

 Left Wing VS Right Wing Newspapers      Labour PM     Conservative PM The guardian  The mirror The Daily Mail The Daily Telegraph & The Sunday Telegraph The Daily Express The Sun   6 biggest parties in the UK  Scottish National Party  Labour Party  Reform UK Liberal Democrats  Green Party  Conservative Party  Nigel Farage    Kier Starmer   Zack Polanski   Newspaper Bias  Our newspapers often comment and judge, they don't report.​ Most of the British news media is right wing, Conservative supporting.     Types of Newspaper  The 2 Main types are Tabloid and Broadsheet     Tabloid      Broadsheet 

  The five main conglomerates Disney, Warner Bros, Universal, Paramount and Sony they have control over most films leaving less room for creativity.  Bigger companies have bigger budgets- better CGI, better casting of stars, more ways to market However these big companies dont leave a lot of room for creativity or diversity, they stick to what they know will sell i.e franchises popular genres, popular actors, sequels and remakes.  The ownership for Disney- both Snow White and Shang Chi had access to high budgets as Walt borrowed 10 million from the bank after realizing his budget wasn't enough. This allowed both films to use innovative technology ensuring less of a financial risk.  Snow white- Walt invested in new technology, technicolour, rotoscoping and multiplane camera. Also hired over 700 artists to help draw the animations. His tight dictatorship control over the film had lots of negative outcomes but you could argue made sure the film succeeded as he had brill...

Theorist that tie into Film: Hesmondhalgh- Producers try to minimise risk and maximise audiences through vertical and horizontal integration. Repetition reduces Risk.  Shang Chi- although Disney represented diversity, they still kept their commercial framework. Traditional Hero and super-villain story line in order to maximise global profit and reduce financial risk.  Snow White- Disney retold the Grimm brother's tale, that was already loved so less chance of risking failure. Although they did invent a whole new way of film, being the first feature length animation using Technicolor.  Macro- large film corporations in general often use franchises, sequels and remakes to reduce financial risk. MCU is the biggest example of this with everyone of their films following Hesmondhalgh's theory.  Also repetition is seen through seasonal releases, companies release films at the right season i.e Christmas films such as home alone and love actually, barbie realsing in summer an...

Explain how new technologies have affected the film industry  Plan Overuse of CGI  Imax camera  Technicolor  Green screens  Using camera angles instead of green screen  Cells to make animation quicker  Sound+action harmony  Less cinema viewing Vertical integration more watches i.e Disney +  Illegal apps and fake fire sticks, less money for the companies who created it Roto scoping  Categorize   Practical effects- CGI/ Shang Chi (dragon and powers)/ The Hobbit Ian Mckellen/ Avatar highest grossing / Snow white using multiplane, technicolour, roto scoping ( snow white dancing scene)  Distribution- Digital convergence/ viral marketing/ barbienheimer/ dreamhouse airbnb/ Snow white- Walt sold product on posters, premiere ~ grossed 6mil from that/ Marvel using easter eggs- tease next film, D23 expo events, end credits, iron man 10 rings featured Writing practice Digital technologies have vastly effected the way films are produced. Fr...

Macro industry marketing - Films  Below the line  word of mouth- using prosumers and dedicated fans to show new exiting news to in order to let them spread it on. Marvel studios showing RDJ as being a new villain in the D23 expo event.  social media engagement- lots of posts dedicated to Wicked 1+2 even now if you search up glinda or elphaba on tiktok it comes up with a special edit of them over the normal screen.  influencer marketing- Dune part II tiktok creators were invited to premieres and sent merchandise. Lots of barbie and Wicked related influencer content posted too. email campaigns- Netflix emails users with “New Releases You Might Like” getting sent to them.  pr stunts- Smile, lots of people stood around busy areas smiling in order to market the film.  events and interviews- Wicked 2024 press tours, generated lots of memes and viral content from Cynthia and Ariana being emotional and dramatic  brand partnerships & collaborations- ba...

 The press need freedom and regulation in order to ensure there is no bias or lies presented in news.  The press freedom index measures how much freedom the press has in a given country. Scandinavian countries hold the top 3 on the Press Freedom Index.  England is ranked 24th place  And North Korea holds last.  The Fourth Estate  Media and organisations who report the news are seen as having unofficial but strong political influence.  The origin of the 'estates' the term estates is a European word which means to have great power in the political life as a nation. Thomas Macauly said