RIVER ISLAND compared to DOVE

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 In the dove advert diversity is shown with an Asian ethnicity family, whereas River Island chose their representation to be focus more on inclusivity with a disabled person on their advert. 

A person sitting on a chair Description automatically generated 

Similarities: 

Both are involving inclusivity and diversity but dove are more focused on race wheras with river island they are more focused on his disablility rather than his race. 

They are both apart of a wider campaign that use the hashtag for promotion and inclusivity.

They both reinforce positive stereotypes for the different CAGED elements. For example that mothers are not glamourous and unrealsistic and disbaled people are not different and should not be alienated. 

They both use their hashtags to connotate progress and moving with the times.

Differences:

River island are more focusing on the fact that just that man is represented and he shoujld be celebrated whereas dove is less about the person in the magazine and more about the representation of motherhood and family life for everyone. 






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