Rowan's Blog

 The gaming population in the UK increased by 63% during COVID 19.  popularity: AC:NH - reasons why people would want to play animal crossing; it was released recently, it was very immersive, universal player accesibility, very inclusive for all ages, identity through island creation, real time clock- extended play sessions, visit eachothers islands, socialise with npcs (villagers)  MACRO - boredom, lack of social engagement, a way to escape, loads of time, identity i.e self expression.  David Gauntlett His theory is that our identity is shaped by the media we consume. For example if all you see are old fashioned women's magazines about cleaning for your husband you will also believe these stereotypical views and feel the need to do the same for your husband. Older representations tend to be more binary for example; good vs evil, women and men, hero and damsel. However, now media is much more diverse within gender and indentity. Interactive media helps people to expr...

Motivation Model 1. action - scorpion/tarantula will come and bite you  2. social interaction - play with friends, visit each others island  3.  mastery/strategy - golden tools  4. achievement - collecting fish/bugs/fossils and go tour them in a museum, paying mortgage 5. immersion - a whole new world that you can escape from reality, real time clock, COVID release  6. creativity- building an island  Animal Crossing has a universal audience, although it is rated a 3 year old, because of the creativity people can make inappropriate designs. Age rating    one way to appeal to an audience is to keep your age rating low since more people can watch it  PEGI age ratings   3,7,12,16,18 the content descriptions- bad language, drugs, fear, gambling, sex, violence, in-game purchases   it is now law to say if a game includes in-app purchases, it will be flagged as an older age 3 types players  1. casual- irregular play often fre...

 In the dove advert diversity is shown with an Asian ethnicity family, whereas River Island chose their representation to be focus more on inclusivity with a disabled person on their advert.    Similarities:  Both are involving inclusivity and diversity but dove are more focused on race wheras with river island they are more focused on his disablility rather than his race.  They are both apart of a wider campaign that use the hashtag for promotion and inclusivity. They both reinforce positive stereotypes for the different CAGED elements. For example that mothers are not glamourous and unrealsistic and disbaled people are not different and should not be alienated.  They both use their hashtags to connotate progress and moving with the times. Differences: River island are more focusing on the fact that just that man is represented and he shoujld be celebrated whereas dove is less about the person in the magazine and more about the representation of motherhood...

 

 EVOLVING MEDIA  games with animal crossing films with shang chi and snow white media with radio one  MAKING MEDIA : production- creating the product  distribution- marketing/sending out the product   consumption- taking in the product  MARKETING  social media  twitch  micro influencers trailers and teasers  ANIMAL CROSSING TRAILER REACTION  why would people be interested in playing? -creativity  -socialising  -identity  -escape and distraction  VIDEO GAME AND INDUSTRY  macro ( big industry)  where it all began..pacman, donkey kong, pong etc in the 70s/80s gaming industry is bigger than all the other industry's in 2021 the software market was £4.28 billion and has grown by 11.4% GAMING CONSOLES    Nintendo and Sony dominate console market. Microsoft are loosing the battle but because they are windows they own the PC space. Hand held devices are still very much universally popular- switch ...

 BASIC CONTEXT   1. date created was 2001 an old franchise  2. creator was Hisashi Nogami and Eguchi  3. copies sold is now of 2025 48.19 million 1/3 attachment rate  4. announcement was September 2018 released in march 2020  5. reception, the game was a huge success won best family game award.  MACRO NINTENDO  1. headquaters in japan kyoto 2.it has sold over 5.5 billion games  3. valued at $55 billion - impressive but less than oppoinents  4. animal crossing is the 14th highest selling game of all time ( minecraft no.1 ) 5. 90/100 review on aggregator site, meta-critic  

 Doves real beauty campaign is a influential campaign that leans towards appreciating all types of beauty. they use a hashtag in all their adverts and to connote categorization , hashtags are used to gain more views and population and the hashtag relates to one specific topic which for dove is natural beauty. The hashtag invites anyone to participate therefore they will gain more population as in any video the hashtag is used as intertextuality which is community building. Composition of the hashtag, it is placed small in the right hand bottom corner so in comparison to the video- you will focus more on what is advertised and then see the campaign after.However, the primacy and recency effect concludes you are more likely to remember the first and last thing you read, so you will remember the hashtag more than the video. Dove uses more 'associative advertising' for this campaign and others, this is important for their brand as they send out positive body affirmations and self-l...

 Over many years the media has constructed a societal stereotype of the mother as woman who cooks, cleans, cares or her child and is happy fulfilled in this role. For example in the advert of the fairy liquid, she is patient and loving with her child while still presented as pretty washing the dishes waiting for her husband. Similar in the XO advert the mother has multiple roles and cooks for hours while her husband reads the news still she cant satisfy everyone. This is similar to the 1960s dove adverts as motherhood is still seen as independent but reliant on their husbands-still their husbands are never there when the child needs taken care of.  Associative advertising, doesn't tell you about the product just tells you whats associated with it. for example dove is now associated with body positivity, different from how they used to be.