Rowan's Blog

  Film - Macro Facts - Copy.pptx

 

Starter  1. Filmed on a IMAX camera, expensive but high-quality, Ian Mckellen crying  2. Coronavirus - 45 theatrical window  3. New Zealand best editors, weta digital who also did lord of the rings.  4. Director - Destin Daniel Cretton an indie darling, directed Short term 12, Chinese background to hawain 5. Australia - given a grant by Australian government / tax breaks, creates more jobs for the area  6. Famous Asian actor Simu Liu, Unicorn choice - Chinese born Canadian, mandarin + English  Distribution   Macro marketing:  Below the line  word of mouth marketing they haven't directly paid for  memes  viral content  Above the line red carpet  press tours -  collabertaions -  merchandise  competition  radio  billboards  oscars  print advertising  tiktok edits  social media campaign  Comprehensive knowledge Marketing Stratiges  paid someone to make a background story o...

Summary of theory:  Gilroy believes that in media we still see the impact and subconscious reference to racism from post-colonisation, such as stereotypes and thinking British are better off than other countries. He argues that cultures constantly mix, creating hybrid identities, especially among people with roots in colonized regions. The “Black Atlantic” explains how African, Caribbean, American, and European cultures became connected through slavery and migration. It shows how shared music, art, and ideas created new cultures that still influence the modern world. Gilroy's theory on 2 front pages                                  For both newspapers their main image is the same moment except one is a close up shot enabling us to see her happy expression, the other a long shot accompanied with the words " Emma storms into US open semi-finals" i don't know if this is meant in a positive way but the...

  ​  Newspaper's use media language and genres to represent news  Here they have presented Donald Trump as powerful by choosing a photo that presents him as such with reference to the "we need you".  Often representation is described using either positive or negative adjectives such as: sympathetically vs uncaring.  Stewart Hall  The idea that media representations define a ‘norm’which they encourage the audience to identify with and portray those outside this norm as ‘other’ lesser and alien is a key concept.  Colonialism  Colonialism is when one country goes to another place, takes control of it, and uses its land, resources, and people for its own benefit. Post Colonialism​ Loss of Power and Resources​- They no longer control the colonies, so they lose access to cheap labor, raw materials,and markets that boosted their wealth.​ Cultural Reflection​- They have to deal with guilt, responsibility, and criticism for past actions.​ Post-Colonial Cri...

Shang chi  Directed by Destin Daniel Cretton and produced by Kevin Feige and Jonathan Schwartz, Shang-Chi sees yet another Marvel Studios production primarily filmed on Australian shores (with some scenes filmed in the US), using Australian studios, crews, cast, facilities, select locations, and best of all, talent. FEDERAL & STATE SCREEN TAX INCENTIVES The production was supported by Australian Governments "Location Incentive" program. The production was also financially supported by Screen NSW’s Made In NSW VFX and editorial services were provided out of New South Wales (Sydney), South Australia (Adelaide) and Victoria (Melbourne) They trained with the world champion of tai chi  Interesting facts  Representation- comfortable environmement for Asian actors  Convincing Tony- breaking down stereotypes  Unique casting- skill/reputation over star quality Prologue- subtitles, mandarin, marvel take risks but still test it with the audience  Narrative first- ...

 MCU - stands for Marvel Cinematic Studios  Disney bought Marvel in 2009 when they first started creating well-liked films that reached the top i.e Iron Man 2nd place, this was a good time to purchase them as they were on the rise but hadn't reached their peak just yet, all superhero movies were becoming popular The Dark Knight was first so 1. cheaper to buy and 2. you will have owned them when they are at the top and most dominate within the film industry.  Sony had the right to buy every single marvel character for $25 million. But instead they chose to only buy spider man for $7 million as they said " Nobody gives a damn about the other Marvel Characters" 7 Key facts  MCU - marvel cinematic universe 4 - marvel's worth before Disney purchased  54 - latest worth after Disney purchase Copyright - laws are very strict Cross-media convergence - every product references the next product phases - 6 planned out phases for marvel 6 - since phase 4 they have declined P...